MTBeware!

I just got this heads up: The actuaries & the insurance home-office boys and girls are getting into the podcasting business. What they lack in appeal, they make up for in money. They can afford to spend a lot to do a splendidly professional job podcasting things of marginal interest to a small community, or audience. MTBeware?

A.M. Best's E-Fusion Podcast Explores Corporate Podcasting at MassMutual E-Fusion Conference

OLDWICK, N.J.--(BUSINESS WIRE)--July 17, 2006--MassMutual's experiences in corporate podcasting are highlighted in the latest edition of the E-Fusion Podcast, released by the A.M. Best Co.
In an audio interview, Larry Cowles and Denise Szczebak of MassMutual's corporate podcasting team describe how they helped launch this communications channel within their organization, where it's working and what they've learned from the experience. MassMutual's podcast series helps deliver timely news and information to its wide-reaching network of agents and offices.
Cowles is one of the presenters at this year's E-Fusion Conference, set for Oct. 23-24 in Boston. The two-day conference focuses on developments in insurance technology, insurance issues and operations. Part of the conference involves finalists making presentations for the E-Fusion awards. The awards, which are independently judged, seek to recognize innovative uses of insurance technology.
In conjunction with the conference, A.M. Best Co. has launched a new podcast series focused on insurance technology and the E-Fusion conference. The audio series covers technology developments, conference details and the E-Fusion awards. Each episode includes an interview with technology leaders associated with the E-Fusion conference.
Links to listen to and subscribe to the E-Fusion podcast are available at http://feeds.feedburner.com/e-fusion2006. Conference information is available at www.efusion2006.com.
Massachusetts Mutual Insurance Co. is rated A++ by the A.M. Best Co.
A.M. Best Co., established in 1899, is the world's oldest and most authoritative insurance rating and information source. For more information, visit A.M. Best's Web site at www.ambest.com.