interjunk proliferates?

Not in the Real World Anymore - New York Times--judge for yourselves...good line wrapping up the article:
Visiting Virtual Laguna Beach requires registering at the Web site, www.vlb.mtv.com, and downloading a piece of software. The first step is designing your avatar — which can be made to look as much like or unlike your actual self as you wish. During a demonstration last week at MTV, Mr. Bostwick played the role of an avatar named Violet Jade whom he configured — scrolling through an extensive menu of eye shapes, hair colors, skin tones and so on — to look like a typical character on the show: blond, tan and scantily clad.
Ms. McGrath said the company’s push into virtual worlds based on its brands was part of a strategy to move a generation ahead of what media rivals were doing online. (Part of Mr. Redstone’s concern was that the company had been regarded as slow to establish itself in areas like online video and social networking.) While many movies and TV shows have video games built around them, these are the first attempts at 3-D online communities.
“MTV speaks uniquely to a group of people who are endlessly fascinated with watching themselves,” she said.