hopping into the Hipness Battle

Cities Compete in Hipness Battle to Attract Young - New York Times: This is oneof two NYT articles this morning on living in the city. Again, Richard Florida gets play.

"Mobile but not flighty, fresh but technologically savvy, "the young and restless," as demographers call them, are at their most desirable age, particularly because their chances of relocating drop precipitously when they turn 35. Cities that do not attract them now will be hurting in a decade.
"It's a zero-sum game," said William H. Frey, a demographer with the Brookings Institution, noting that one city's gain can only be another's loss. "These are rare and desirable people."
They are people who, demographers say, are likely to choose a location before finding a job. They like downtown living, public transportation and plenty of entertainment options. They view diversity and tolerance as marks of sophistication.
The problem for cities, says Richard Florida, a public policy professor at George Mason University who has written about what he calls "the creative class," is that those cities that already have a significant share of the young and restless are in the best position to attract more.
"There are a dozen places, at best, that are becoming magnets for these people," Mr. Florida said"