Sunday, April 02, 2006

Internet Injects Sweeping Change Into U.S. Politics - New York Times

Internet Injects Sweeping Change Into U.S. Politics - New York Times: "President Bush's media consultant, Mark McKinnon, said television advertising, while still crucial to campaigns, had become markedly less influential in persuading voters than it was even two years ago.

"'I feel like a woolly mammoth,' Mr. McKinnon said.

"What the parties and the candidates are undergoing now is in many ways similar to what has happened in other sectors of the nation — including the music industry, newspapers and retailing — as they try to adjust to, and take advantage of, the Internet as its influence spreads across American society. To a considerable extent, they are responding to, and playing catch up with, bloggers who have demonstrated the power of their forums to harness the energy on both sides of the ideological divide."

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