When we had the MTB interview with Fred Krum down at CAK, the message was service, service, service, resulting in a pleasant travel experience that a passenger would willingly replicate or repeat. CAK is prospering and seems to be on an advertising offensive all over the region--their yellow signs are everywhere, at least in the more expensive advertising media. CAK apparently has the financial means to advertise, and now Ricky, saddled with one billion of debt, wants to go still further into debt to counter their blitz:
Smith said he is putting together a strategic plan for Hopkins. He said he
wants to bring in new airlines and launch an aggressive marketing campaign,
partly to compete with the recent advertising blitz by Akron-Canton Airport.
Smith said he also wants to improve the looks of the airport's terminal and
customer services, including taxi service.
"It's crucial that the airport runs well, has strong customer service programs and that it's aesthetically pleasing," he said. "All I've done is put paint on the walls. I haven't done anything yet."
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Cleveland Shopkins is fantastic! Although it is important to develop "non-aviation" revenue to keep airline costs down, this won't really help the local passenger much. Retail tends to be in the secured area at most airports.
ReplyDeleteAt CAK we will continue to keep our eye on serving our passengers. After all, we are in a service business. Making people feel more relaxed and therefore better able to handle thier travel experience makes CAK a better way to go.