"a kind of reciprocity emerges"

The text of Pope Benedict’s message for the 41st World Communications Day - Catholic Online: Back at the end of January, the new pope reflected on the role and shape of communications in the world today. His reflective comments made me think about the changing nature of my own consumption of information, the emergence of the Meet.The.Bloggers phenomenon, and the idea that there are just some ideas whose time has come, and they come to us all simultaneously, with a slightly different personal perspective to each. The bold emphasis is mine.

"The complex challenges facing education today are often linked to the pervasive influence of the media in our world. As an aspect of the phenomenon of globalization, and facilitated by the rapid development of technology, the media profoundly shape the cultural environment (cf. Pope John Paul II, apostolic letter “The Rapid Development,” 3). Indeed, some claim that the formative influence of the media rivals that of the school, the church, and maybe even the home. “Reality, for many, is what the media recognize as real' (Pontifical Council for Social Communications, “Aetatis Novae,” 4). 2. The relationship of children, media, and education can be considered from two perspectives: the formation of children by the media; and the formation of children to respond appropriately to the media. A kind of reciprocity emerges which points to the responsibilities of the media as an industry and to the need for active and critical participation of readers, viewers and listeners. Within this framework, training in the proper use of the media is essential for the cultural, moral and spiritual development of children. How is this common good to be protected and promoted? "

If you would just substitute "community" where you find the word "children" above, I think the reflection holds together. In a certain way, aren't we all just children after all?