editing the editors, adjusting the attitude

Burke Lakefront Airport isn't going anywhere, so city must make the best of it - an editorial- cleveland.com -- I thought it was an incredibly good piece of news that Frank Jackson was acknowledging the permanent status of Burke Lakefront Airport, acknowledging that the dialogue swirling around it was something that never should have been started. As a development asset, it was never something that could ever be put on the table. I would really like to know who started beating the drum about it in the first place.

Anyway, we have below a PD editorial, which I have included in its entirety, that points up the attitudinal shortcomings of our newspaper's vision of who we are and what capital we have as a city and as a region. This editorial is about as shabby as the PR flak job they tried to pass of as reporting of the abrogation of our voting rights with last sales-tax-hike, the one that starts October 1st.

A far more positive take would be that the builders of Burke created usable land where there had been none prior. They created an asset of value using garbage. They were early-adapter recyclers. They were The Forest City, and they were green, too.

Another positive point is that dealmakers can fly into Burke discreetly, be whisked up to corporate or professional offices where big deals are made, and be taken out to wine and dine in celebration of the closed deal at classy hotels and restaurants before being whisked back down to the field to depart for home. WORTH Magazine has been attentive all this year to how people are using small planes--leased, shared, bought, and so forth.

Yet another positive point is that very few other cities have an asset like this, collocated with the fanciest hotels and the main business district with all the corporate headquarters and big law firms.

Another interesting fact is that this little airport takes the shipping burden off Hopkins and can handle a heck of a lot of courier business from the downtown business district.

Another neat thing is that our airport is nestled right between Edgewater Park and Whiskey Island to the west and Gordon Park and Bratenahl to the east. Really, how much "access" does the PD editorializer want? What about that Stadium thing? We had the chance to redesign the lakefront during the final days of the White administration, and where was the PD when that was all kicking off?

Since the PD's content usually disappears after a while, here is the editorial in all its cheesy, yet resplendent, negativity. See how you would make it more positive, try shucking the Ambrose Bierce pose without becoming Holly Golightly or Mary Poppins. The bold parts are things I think could stand an attitude adjustment, or some backup with facts.

Friday, September 21, 2007

Mayor Frank Jackson's announcement that Burke would remain open indefinitely was probably the right decision.

Seventy years ago, when Cleveland's city fathers were looking around for land on which to build a new airport, they made a horrible decision.

Booming business at Cleveland Municipal Airport (now Cleveland Hopkins International Airport) was creating a desperate need for a reliever airport to handle smaller aircraft. So, city officials looked around and settled on the worst possible site - the city's lakefront.

World War II delayed construction, but by 1947, enough waste, garbage and other fill had been piled on the Lake Erie shoreline to open Burke Lakefront Airport, a 480-acre land-grabber that has blocked access to Cleveland's most precious asset ever since.

Almost from the day it opened, Burke has been cited as an example of atrocious land-use policy. But calls for closing Burke have often conveniently ignored the enormous difficulties that would be involved.

Replacing Burke with an airport located more sensibly would cost hundreds of millions of dollars, if not billions.

Redirecting light aircraft to Hopkins would risk intolerable delays to the major air carriers so important to the region's economy.

Any move to close Burke would probably meet fierce resistance from the Federal Aviation Administration.

For all of those reasons, Wednesday's announcement by Mayor Frank Jackson that Burke would remain open indefinitely was probably the right decision. Wisely, the mayor also wants to increase development around Burke, an idea that could be facilitated by moving the port and Coast Guard headquarters. Smart development near Burke would not only represent a first, but would be consistent with the long-term lakefront plan advocated by
Jackson's predecessor, Jane Campbell.

But if Burke is to remain, it is essential that it be turned into an honest-to-goodness airport that serves the city's needs - not just a little-used landing strip serving a few dozen corporate jets and student pilots.

Until that changes, Burke will continue to be a complete waste of priceless lakefront land. The burden now falls to Jackson and airport director Ricky Smith to make the best of Burke's bad location by implementing their good ideas.

the airplane and the ironing board: a fable

Gloria's asked me to frame a fable for you, something along the lines of David and Goliath, or the movie It's a Wonderful Life where Jimmy Stewart trumps the evil rich banker Mr. Potter, or perhaps even the story of the grasshopper and the ant, or the tortoise and the hare. It's about the airplane, and the ironing board.

The airplane buzzed regally above the town. It gazed upon the teeming masses below, at the ballpark and the fairgrounds, and knew they could not resist its sleek beauty, its shiny expensive wings, its irresistible message flouted by a trendy tail banner that told the people all it thought they ought to know, about the medicalmart. They didn't need to lift a finger; the airplane and the golden beings who hired it would take care of everything for them. Everything. From the cradle to the grave. And all they had to do was trust them, and forego the vote.

Down below, the little ironing board with the four petitions spread across it's single wing just pressed on; it let the people walk up to it, and touch it, and in a way it looked people in the eye and told them all they needed to know to make an intelligent decision for themselves. It spoke to the homely values of self-sufficiency and independence. It let people read the fine print, about the general fund, before they signed. It told them how difficult it was to get 46,000 good signatures in order to force a vote, and how easy it was not to vote, how easy it was to surrender and to sacrifice their birthright, for the promise of the shiny plane way up in the sky.

The moral of this story is most people look straight ahead when pressed, and have more sense than to be walking around gawking up at the clouds, especially when there might be pigeons present.

The Krum Kult [sic] of Personality

Last Thursday I mentioned we had a great day with Meet.The.Bloggers, and it started in the middle of the afternoon down at the Akron-Canton Airport (CAK) where we talked to two other bloggers, Fred Krum (View from 1228' at http://www.akroncantonairport.com/person2.htm) and Kristie Van Auken (It's a Trip at http://www.akroncantonairport.com/person1.htm). We met Kristie in September at the Akron Marketing Association presentation we gave on business blogging, and she said we just had to meet Fred, because he was a genius, and an early adapter, and could therefore understand implicitly what we were trying to do with MTB. She was right.

The podcast of the interview will be posted soon, but I wanted to alert you to it, and how Fred began years ago to combat the rap that CAK was a place to find "small planes, high fares, going nowheres." We sat in a newly revamped terminal that just felt good, and found out about the values available from carriers such as AirTran and Frontier, and the great fares to great places like New York City, Boston, Atlanta, Orlando, Tampa, Fort Lauderdale, and Fort Myers. Fred focuses his staff on providing a "great experience" replicating best practices, and partnering with the best that there is. He is clever and raised by Jesuits and uses phrases such as "a charisma bypass" alongside sayings such as "the only thing that brings freedom is discipline." He points to the fact that CAK may be a market-maker for low-priced fares in this region, and that it has "made commuting possible" between this area and Florida, and perhaps even NYC. One CAK early innovation is something sensible they call "the cell phone lot." Gloria uses the phrase/slogan "a better way to be best," and we go on to the fact that CAK is an extension of the Akron/Canton Chamber of Commerce and does some heavy local advertising promotion, unlike Hopkins where we get all the national ad things we see everywhere else we go. The CAK brand is also its philosophy ("A Better Way To Go"), and they acknowledge that the first rule of leadership is "You gotta get excited." There's no doubt that free wifi is one of the first things to implement in a place that wants to attract and serve the public, and the session wraps with reiteration of the first rule of life: "You gotta know what you want and then go after it."

This session is a short course in leadership, service, public relations, and promotions, all integrated and timely and on time, too.

Our next stop that evening was at Midtown Brews, hosted by Jeff Fridman and Webtego, to talk to Hunter Morrison. And speaking of brews, CAK has Great Lakes Brewing Company as a showcased, featured business partner & vendor.

heavy day with Meet.The.Bloggers

Heavy, in the '60s sense. Meaningful. Rich. Rewarding. Valuable. Talked to Fred Krum at CAK mid-afternoon and Hunter Morrison at Midtown Brews early evening. More tomorrow. Tired. Sleepy.